This Privacy Policy applies to the M.O.C.H.A. website (the “Site”) and governs the manner in which M.O.C.H.A. collects and uses information and data regarding users of this Site. By using this Site, you agree to be bound by this Privacy Policy.


While using the Site, you may provide to M.O.C.H.A., (and M.O.C.H.A. may collect) personally identifiable information (i.e., your “Personal Data”), such as your name, address, telephone number, Internet Protocol (IP) address, or email address.

If you email M.O.C.H.A., we will retain your email and any applicable responses in order to handle any follow-up questions you may have, to measure how effectively we address your concerns, and for other internal purposes. Please note, you should exercise caution and discretion when choosing to disclose Personal Data anywhere on the Internet, even to M.O.C.H.A. via this Site, whether by initially providing your email, or in any subsequent communications with M.O.C.H.A.

Additionally, you may provide to M.O.C.H.A., (and M.O.C.H.A. may also collect) other, “Non-Personal Data” relating to you or your use of this Site. Such Non-Personal Data may include data about the manner in which you use this Site, including, but not limited to:

  • browser type;
  • operating system;
  • access date and time;
  • length of Site visit;
  • links clicked during your Site visit; and
  • your referring website.


M.O.C.H.A. may retain and use your Personal Data or Non-Personal Data that you provide to M.O.C.H.A. or that M.O.C.H.A. collects in connection with your use of this Site:

  • to provide you with information and news, including relating to allergies;
  • to communicate with you regarding information, features or offers that M.O.C.H.A. believes will be of interest to you;
  • to communicate with you or send you communications from third parties regarding the products or services of third parties that M.O.C.H.A. believes may be of interest to you;
  • to respond to any inquiries you make of M.O.C.H.A. or this Site;
  • to contact you regarding this Site;
  • to conduct user surveys;
  • to conduct system administration, Site performance optimization, analysis of Site visitor demographics and reporting of aggregate information;
  • to add such information to M.O.C.H.A.’s databases, subscriber lists and contact lists serviced by Constant Contact®; and
  • for any other reasonable purpose related to M.O.C.H.A.’s activities or your use of this Site.

As an example of how M.O.C.H.A. may use your Personal Data, when you navigate to M.O.C.H.A.’s Membership page, you may be prompted to provide your email address or other Personal Data in order to become a member. Your Personal Data may be used in the following ways:

  • to contact you regarding your membership to M.O.C.H.A.;
  • in response to your email inquiries directed to M.O.C.H.A.;
  • to send you any relevant allergy information and news provided through M.O.C.H.A.’s email distributions throughout the year; or
  • for any other communications related to M.O.C.H.A.


M.O.C.H.A. will not disclose to any third party any Personal Data that you provide to M.O.C.H.A. or that M.O.C.H.A. collects in connection with your use of this Site; provided, however, that M.O.C.H.A. may disclose such Personal Data:

  • to a third party in connection with a change of control or other divestiture of M.O.C.H.A. or of all or substantially all of its assets (including any sale, merger, consolidation, reorganization, asset sale, or bankruptcy);
  • to any current or future affiliate or subsidiary of M.O.C.H.A.;
  • to any organization or individual that authored a presentation or other work featured on this Site; or
  • to any third party that performs services on M.O.C.H.A.’s behalf, including, without limitation, independent contractors and third-party hosting companies, such as Constant Contact®.

The email addresses provided by you and other users seeking membership on the Site are serviced by Constant Contact® (or any successor or replacement thereof), which is a third-party provider of online tools for websites like the Site in order for those websites to maintain the contact information of their users. M.O.C.H.A. uses Constant Contact® to collect email addresses and send emails to M.O.C.H.A.’s contact list of members. M.O.C.H.A. provides your email address to Constant Contact®, and Constant Contact® maintains a list of all of the submitted email addresses.

M.O.C.H.A. may also disclose any information, without notice, if required to do so by law or in the good faith belief that such action is necessary: (a) to comply with any law or comply with legal process served on M.O.C.H.A. (including any request by any governmental authority pursuant to a subpoena, court order or discovery request); (b) to protect and defend the rights or property of M.O.C.H.A.; (c) to verify compliance with the Terms and Conditions of Use of this Site; or (d) to limit M.O.C.H.A.’s legal liability.

M.O.C.H.A. may disclose to any third party any Non-Personal Data that you provide to M.O.C.H.A. or that M.O.C.H.A. collects in connection with your use of this Site for any purpose.


You may contact M.O.C.H.A. at any time regarding your Personal Data. In connection with this, you may:

  • review your Personal Data collected by M.O.C.H.A.;
  • request corrections if your Personal Data is incorrect or needs to be updated; or
  • request that M.O.C.H.A. delete and/or refuse further collection or use of your Personal Data that M.O.C.H.A. collects from you or that you provide to M.O.C.H.A.

You may request any of the above by contacting M.O.C.H.A. at membershipinfo@MOCHAllergies.org.

M.O.C.H.A. will always strive to follow-up with your requests as soon as reasonably practicable.


Like most websites, M.O.C.H.A. may use cookies or other mechanisms, devices and tools to help you personalize your online experience. A cookie, for example, is a small text file that is placed on your computer by a website. If you personalize or register with this Site, M.O.C.H.A. may place a cookie or other mechanism or device on your computer to help M.O.C.H.A. recall specific information about you on your subsequent visits to this Site. Such cookies or other mechanisms or devices may help us personalize and optimize your experience at this Site. You may have the ability to accept or reject cookies, for example, by changing your browser settings. Please note, if you choose to decline cookies, you may not be able to fully experience any interactive features of this Site.


This Site is not directed to children under the age of 13, and M.O.C.H.A. does not knowingly collect Personal Data from children under 13 years of age. If we discover that a child younger than the age of 13 has provided this Site with Personal Data, we will delete that child’s Personal Data from our database. Accordingly, during your use of this Site, do not disclose to M.O.C.H.A. any Personal Data of any children.


M.O.C.H.A. reserves the right to change, modify, add or remove portions of the Privacy Policy under which this Site is operated, and any changes will be effective upon being posted to this Site unless we advise otherwise. M.O.C.H.A. encourages you to periodically review the Privacy Policy to be informed of how M.O.C.H.A. is protecting your information. You agree that your continued use of this Site after M.O.C.H.A. posts any such changes, modifications, additions or removals shall constitute your agreement to be bound by such changes, modifications, additions and removals. M.O.C.H.A. contains links to third party websites which may operate under a different Privacy Policy. M.O.C.H.A. encourages you to review the privacy statements of websites you choose to link to from this Site.


Questions or comments regarding the M.O.C.H.A. Privacy Policy should be directed to M.O.C.H.A. using the following information:

Postal Address: 1603 Orrington Ave. Suite 450, Evanston, IL 60201
Email: Denise@MOCHAllergies.org